There are a lot of aspects that go into releasing a video game, and it’s not all about having the game done. You need someone who can produce the physical copies and then ship them all over the world, or at the very least release them to other areas. For CD Projekt Red and their upcoming title Cyberpunk 2077, the choice of who do to this for them was obvious. They’re going back to Warner Bros Interactive to distribute the game in the West.
They revealed why they were going with WB Interactive in a press release:
“We’ve worked with Warner Bros. Interactive Entertainment on The Witcher 2: Assassins of Kings and The Witcher 3: Wild Hunt and both releases turned out to be really successful, so we’re entering this new stage of our cooperation with great confidence,” says Michał Nowakowski, CD PROJEKT’s Member of the Board and SVP of Business Development. “Cyberpunk 2077 is our biggest and most ambitious project to date, and I’m really looking forward to all the amazing things we can achieve together.”
WB Interactive will also handle the promotion for the game in North America. Given their history, they will go all out to make sure that the game is promoted well. After all, WB has a lot of experience promoting big games. Not just the Witcher series, but the Batman Arkham games as well.
“CD PROJEKT RED is one of the best game development studios in the world and it’s great to be working with the team again,” said Kevin Kebodeaux, Senior Vice President, Sales, Americas, Warner Bros. Interactive Entertainment. “Cyberpunk 2077 is a standout title and we are expecting great things from our continued collaboration with CD PROJEKT RED.”
Another aspect of this that was mentioned in the press release is that Cyberpunk 2077 WILL come to current gen consoles (Xbox One and PS4) regardless of when it actually releases.
