Over the last few years, the introduction of gamification has had a significant impact on many market sectors. The concept is proving instrumental in widening the influence of reward-based systems by creating positive engagements across a wide range of different industries.
As a result of that fact, we’re going to take a look at how gamification is vastly changing a wide array of non-gaming settings, while also analyzing some of the industries that the concept has been effectively implemented in.
Gamification is Changing the Outlook of Gaming
Gamification is the name given to the application of introducing elements of gameplay into non-gaming settings, such as a website or community – or even a workplace. Indeed, in recent times, and in an effort to increase the interactivity of core business elements, corporate entities have sought to implement gamification to encourage engaged participation through a system which is focused around granting achievements. In regards to the digital realm, for example, employees may be rewarded for the completion of daily or weekly tasks through the awarding of various badges or badges for their online profiles.
Moreover, the concept is used in a manner of different ways to create a positive reaction from users. Crucially, the approach has proved successful in some of the biggest sectors as a result of it providing added motivation. Many currently available apps utilize a point system to rank players on their level of productivity. While mobile applications such as productivity app Todoist Karma award “karma” upon the completion of a task, they also take it away if the user opts to postpone any of their tasks. This approach works through a combination of in-depth analytics and the creation of a competitive edge which results in users not wanting to face the threat of losing their points and falling in the rankings.
Which Industries Have Successfully Introduced Gamification?
As already touched upon, the concept has been incredibly successful for many businesses across the globe, and in the very same manner, it’s also proving incredibly beneficial within the education sector. Unlike traditional teaching approaches, gamification is believed to give students ownership of their learning. However, the concept isn’t purely limited to digital platforms. Gamification has long been implemented into traditional classroom environments, with teachers often turning to level-based systems as a means of encouraging participation. The idea of introducing a class leaderboard can help students strive to be better than some of their peers, and thus the collective learning experience will be enhanced.
Furthermore, gamification has also considerably changed the landscape of online mobile casinos, with many of the latest platforms implementing the concept into the setting of their websites. Alongside the main games, a variety of contemporary online casinos award players with experience points for their continued participation in an attempt to create an environment where players feel rewarded by the platform as a whole and not just their games. Additionally, the prospect of being awarded free spins or deposit bonuses upon signing up or depositing a specific amount of money is also an element of gamification, as there is a need to have put in some prior effort. In turn, this reward system encourages players to return to the website and play more frequently.
The Landscape Has Changed Significantly
There can be no doubts that gamification is significantly changing the landscape of several different industries in a rather significant way. Through the creation of reward-based and level-based systems, the concept possesses the capabilities to continue being central to the vast majority of marketplaces in the coming years.
